Comic-Con Jack in the Box Walking Dead Experience

CLIENT:

Jack In The Box

EVENT:

Comic Con San Diego

ACTIVATION:

Walking Dead Photo Booth Experience

OBJECTIVE:

Increase brand engagement and create memorable experiences for attendees

Overview

Immersive Photo Booth Activation at Comic-Con

At Comic-Con, we partnered with Jack in the Box to create an unforgettable Walking Dead Experience. This interactive photo booth allowed fans to immerse themselves in the world of the popular TV show, providing a unique and engaging way to connect with the brand.

Solution

Customized Walking Dead Themed Photo Booth

Our team designed a custom Walking Dead themed photo booth that perfectly captured the eerie and thrilling atmosphere of the show. The booth featured:

Realistic Set Design: Detailed props and backgrounds that transported participants into the world of The Walking Dead.

Interactive Elements: Participants could pose with lifelike zombie mannequins and use themed props to enhance their photos.

Instant Sharing: High-quality prints and social media sharing options allowed attendees to share their experience instantly, amplifying the event’s reach.

 

Result

Successful Brand Engagement​

 

The Walking Dead Experience was a huge success, drawing large crowds and generating significant buzz both at the event and online. Key outcomes included:

High Foot Traffic: The booth attracted over 2,000 participants over the event’s duration.

Social Media Impact: The branded photos were shared extensively on social media platforms, increasing Jack in the Box’s visibility and engagement.

Positive Feedback: Attendees praised the interactive and immersive nature of the photo booth, contributing to a memorable Comic-Con experience.

Exposure

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Reach