Paradisus Mobile Beach Pop-Up Experience in NYC
Client: Paradisus Resorts
Event: Mobile Beach Pop-Up NYC
Activation: Beach-Themed Photo Booth
Objective: Promote brand awareness and drive engagement with potential customers
Brief
Immersive Photo Booth Activation at Paradisus Mobile Beach Pop-Up NYC
We collaborated with Paradisus Resorts and DKC Incite to bring the beach to the heart of NYC with a mobile pop-up photo booth. This activation provided a tropical escape for New Yorkers, allowing them to experience the luxury and relaxation of Paradisus Resorts.
Solution
Customized Beach-Themed Photo Booth
Our beach-themed photo booth was designed to transport participants to a tropical paradise. Key features included:
Tropical Set Design: Beach chairs, umbrellas, and sand created an immersive beach atmosphere.
Interactive Props: Attendees could use beach balls, sunglasses, and other fun props to enhance their photos.
Instant Sharing: High-quality prints and social media sharing options enabled participants to share their beach experience online, increasing brand visibility.
Result
Successful Brand Engagement
The mobile beach pop-up was a hit, attracting numerous visitors and generating excitement both on-site and online. Key outcomes included:
High Foot Traffic: The booth saw hundreds of visitors throughout the day.
Social Media Buzz: Branded photos were widely shared, enhancing Paradisus Resorts’ online presence.
Positive Feedback: Participants enjoyed the interactive experience, making it a memorable NYC event.