PARADISUS MOBILE BEACH POP-UP NYC

We helped New Yorkers escape the coldest Valentine’s Day weekend in history by partnering with Dkc Incite and Paradisus Resorts to bring the beach to them. Dkc turned a glass-walled truck into a mobile billboard that parked and transformed New York locales into tropical oases with warming refreshments and massages. Our activation was inside the truck and guests took pictures to be entered to win a real tropical vacation with Paradisus.